01
Overview
Builds the commercial side of a beauty business: pricing, booking systems, retail margin, marketing and client retention. Designed for therapists moving from chair rent to owning a business.
02
Aims of the Course
- Price treatments for real profitability
- Build a booking and client management system
- Market a beauty business ethically
- Plan growth and manage risk
03
Course Structure
01
Business Model
- Solo, salon and mobile models
- Positioning and client avatar
- Start-up costs and funding
- Legal structure and registration
02
Pricing and Margin
- Costing treatment time
- Product cost per service
- Retail margin and stock control
- Packages, courses and memberships
03
Operations
- Booking systems and reminders
- Client records and consultation forms
- Stock and supplier management
- Hygiene and insurance compliance
04
Marketing
- Local marketing that works
- Social content and before/after ethics
- Reviews and referrals
- Advertising standards for beauty claims
05
Client Retention
- Consultation to rebooking
- Loyalty and reactivation
- Handling complaints
- Measuring retention
06
Growth Plan
- Hiring and renting chairs
- Adding advanced services
- Twelve-month financial forecast
- Business plan presentation
04
Learning Outcomes
- 01Build a costed price list for a full menu
- 02Set up a compliant booking and records system
- 03Produce a twelve-month marketing plan
- 04Calculate retail and service profitability
- 05Present a growth business plan
05
Assessment
- Business plan and forecast
- Pricing and margin model
- Marketing and compliance portfolio
06
Entry Requirements
- Beauty qualification or industry experience helpful
07
Progression and Careers
- Salon owner
- Mobile beauty business owner
- Salon manager