01
Overview
Improves health at population level through evidence-based promotion, community engagement and behaviour-change design. Covers health inequalities and how to reach the people most at risk.
02
Aims of the Course
- Assess community health needs and inequalities
- Design evidence-based health promotion
- Deliver outreach to underserved groups
- Evaluate health promotion outcomes
03
Course Structure
01
Public Health Foundations
- Determinants of health
- Health inequalities and the social gradient
- Epidemiology basics
- Prevention levels
02
Needs Assessment
- Community health profiling
- Quantitative and qualitative data
- Engaging underserved groups
- Asset-based approaches
03
Behaviour and Change
- Behaviour change models
- Risk communication without fear
- Health literacy
- Motivational conversation
04
Designing Promotions
- Campaign design and messaging
- Peer education models
- Screening and outreach clinics
- Digital and community channels
05
Delivery and Partnerships
- Working with community leaders
- Faith and cultural settings
- Partnership with clinical services
- Safeguarding in outreach
06
Evaluation
- Process, impact and outcome measures
- Evaluation design on a small budget
- Reporting to commissioners
- Campaign project
04
Learning Outcomes
- 01Produce a community health needs profile
- 02Design a health promotion campaign
- 03Deliver outreach to an underserved group
- 04Apply a behaviour change model appropriately
- 05Evaluate a campaign with credible measures
05
Assessment
- Needs assessment report
- Campaign design and delivery
- Evaluation report
06
Entry Requirements
- Open access
07
Progression and Careers
- Health promotion officer
- Community health worker
- Public health programme coordinator