01
Overview
Turns clinical skill into a sustainable practice, covering pricing, marketing, financial control and the legal duties of a self-employed therapist. Built around realistic small-clinic numbers rather than abstract business theory.
02
Aims of the Course
- Price treatments and packages to achieve sustainable income
- Build a client base through ethical, consistent marketing
- Manage finances, tax and record keeping confidently
- Understand insurance, premises and legal obligations
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Course Structure
01
Practice Models and Positioning
- Solo practice, clinic rental and mobile work
- Defining a specialism and ideal client
- Competitor and market review
- Writing a lean business plan
02
Pricing and Profitability
- Costing treatment time and overheads
- Hourly rate to annual income modelling
- Packages, memberships and gift vouchers
- Raising prices without losing clients
03
Marketing Without Hype
- Ethical claims and advertising standards
- Local visibility and referral partnerships
- Website, booking and review systems
- Content that reflects real outcomes
04
Finance, Tax and Administration
- Bookkeeping and receipt management
- Self-employment tax and national insurance
- Cash flow forecasting
- Insurance and professional registration
05
Client Experience and Retention
- Consultation to rebooking journey
- Handling complaints and refunds
- Retail products and margin control
- Measuring satisfaction and outcomes
06
Growth and Resilience
- Hiring associates and room sharing
- Digital and remote service offers
- Avoiding burnout in hands-on work
- Twelve-month growth plan
04
Learning Outcomes
- 01Build a fully costed pricing model
- 02Produce a workable twelve-month business plan
- 03Set up compliant financial record keeping
- 04Market services within advertising standards
- 05Design a client retention system
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Assessment
- Business plan submission
- Pricing model spreadsheet
- Marketing and compliance portfolio
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Entry Requirements
- Open access; suited to practising therapists
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Progression and Careers
- Practice owner
- Clinic manager
- Wellbeing service coordinator