01
Overview
Helps individuals and clients present themselves deliberately: identity, wardrobe, communication and reputation. Practical styling work alongside a defensible personal brand strategy.
02
Aims of the Course
- Define a credible personal brand position
- Style for body, context and identity
- Communicate consistently across channels
- Advise clients without imposing narrow ideals
03
Course Structure
01
Brand Foundations
- Values, strengths and positioning
- Audience and context
- Brand voice and visual language
- Authenticity versus performance
02
Image and Wardrobe
- Colour analysis and undertone
- Body shape and proportion
- Dress codes and professional contexts
- Capsule wardrobes and cost per wear
03
Communication Presence
- Body language and posture
- Voice and speech clarity
- Interview and pitch presence
- Difficult conversations with composure
04
Digital Reputation
- Profile and content strategy
- Professional photography
- Consistency across platforms
- Reputation risk and crisis response
05
Inclusive Image Advice
- Body image sensitivity
- Cultural and religious dress
- Accessibility in styling
- Ethical boundaries in image work
06
Client Project
- Conduct an image consultation
- Produce a styling plan
- Deliver a personal brand strategy
- Measure client confidence change
04
Learning Outcomes
- 01Produce a personal brand strategy document
- 02Conduct a colour and wardrobe consultation
- 03Build a capsule wardrobe plan with costs
- 04Coach camera and interview presence
- 05Advise clients inclusively and ethically
05
Assessment
- Personal brand strategy
- Styling consultation and plan
- Presentation and presence assessment
06
Entry Requirements
- Open access
07
Progression and Careers
- Personal stylist
- Image consultant
- Personal branding coach