01
Overview
Takes an idea from first hunch to tested business model, with real customer conversations and financial modelling rather than theory alone. Ends with a fundable, evidence-based venture plan.
02
Aims of the Course
- Validate a business idea with real customer evidence
- Design and test a viable business model
- Model costs, pricing and break-even
- Pitch clearly to customers, partners or funders
03
Course Structure
01
Opportunity and Problem
- Spotting problems worth solving
- Customer interviews and discovery
- Assumption mapping
- Killing weak ideas early
02
Business Model Design
- Value proposition design
- Revenue models and channels
- Cost structures and unit economics
- Lean canvas development
03
Market and Competition
- Market sizing realistically
- Competitor and substitute analysis
- Positioning and differentiation
- Pricing strategy
04
Finance and Funding
- Start-up costs and runway
- Break-even and sensitivity analysis
- Bootstrapping versus investment
- Grant and loan routes
05
Testing and Iteration
- Minimum viable offers
- Prototyping and early sales
- Interpreting feedback honestly
- Pivoting with discipline
06
Launch and Pitch
- Brand and first market entry
- Legal structure and registration
- Pitch deck and narrative
- Ninety-day launch plan
04
Learning Outcomes
- 01Conduct and synthesise ten customer interviews
- 02Complete a lean canvas with tested assumptions
- 03Build a three-year financial model
- 04Run a live minimum viable offer
- 05Deliver a persuasive investor or funder pitch
05
Assessment
- Validated business model portfolio
- Financial model and unit economics
- Live pitch to a panel
06
Entry Requirements
- Open access
- An idea, a venture or a strong willingness to find one
07
Progression and Careers
- Founder or co-founder
- Small business owner
- Innovation and venture support roles