01
Overview
Visual production for fashion and culture: photography, styling, direction and the commercial structures that make creative work pay. Culminates in a self-produced editorial shoot and a business plan.
02
Aims of the Course
- Shoot and edit professional-standard photography
- Direct styling, hair and make-up collaboratively
- Produce an editorial concept end to end
- Price and market creative services sustainably
03
Course Structure
01
Photographic Craft
- Exposure, lenses and light
- Studio and location lighting
- Composition and visual narrative
- Editing and colour workflow
02
Fashion Language
- Styling and garment selection
- Trend research and mood boards
- Beauty and hair direction
- Cultural sensitivity in imagery
03
Editorial Direction
- Concept development
- Casting and model direction
- Shoot planning and call sheets
- Working with a creative team
04
Production and Post
- Retouching standards and ethics
- File management and delivery
- Print and digital output
- Tearsheet and portfolio assembly
05
Creative Business
- Day rates and licensing
- Contracts, releases and usage
- Client acquisition and pitching
- Stock, prints and passive income
06
Final Project
- Editorial concept and pre-production
- Shoot production
- Final edit and presentation
- Exhibition or publication
04
Learning Outcomes
- 01Produce a technically sound portrait series
- 02Build a mood board and shoot brief
- 03Direct a full creative team on set
- 04Price and licence photographic work
- 05Deliver a published editorial project
05
Assessment
- Editorial shoot and final images
- Portfolio and website review
- Creative business plan
06
Entry Requirements
- Open access
- Access to a camera or high-quality phone camera
07
Progression and Careers
- Photographer
- Stylist or creative director
- Freelance visual producer