01
Overview
For organisations and entrepreneurs entering new markets: cultural intelligence, market entry, regulation and international partnerships. Includes practical due diligence on a target market of the participant's choosing.
02
Aims of the Course
- Assess market attractiveness with real data
- Choose a viable entry route and structure
- Build cross-cultural partnerships ethically
- Manage regulatory, logistics and payment risk
03
Course Structure
01
Market Assessment
- Macro and micro market analysis
- Demand evidence and sizing
- Local competition and substitutes
- Currency and political risk
02
Entry Strategy
- Direct, distributor and partnership routes
- Franchising and licensing principles
- Joint ventures and agreements
- Digital-first market entry
03
Cultural Intelligence
- Communication and negotiation styles
- Trust, time and hierarchy
- Marketing across cultures
- Avoiding cultural missteps
04
Regulation and Trade
- Export and import basics
- Product standards and certification
- Data and consumer law differences
- Contracts and dispute resolution
05
Logistics and Finance
- Shipping, customs and Incoterms
- Pricing in multiple currencies
- Payment security and letters of credit
- Tax and transfer considerations
06
Partnership Delivery
- Finding and vetting partners
- Due diligence and pilot design
- Managing across time zones
- Global growth roadmap
04
Learning Outcomes
- 01Produce a market assessment for a chosen country
- 02Recommend and justify an entry route
- 03Draft an international partnership agreement outline
- 04Plan export logistics and payment security
- 05Build a phased international growth roadmap
05
Assessment
- Market entry assessment report
- Negotiation simulation
- International growth roadmap
06
Entry Requirements
- Business or commercial experience
07
Progression and Careers
- Export or international development manager
- Global partnerships lead
- Trade advisor